Our Approach
"Rhetoric is the art of ruling the minds of men."
- Plato
Achieving Areté is the process of discovering, bringing to life, and balancing the delicate interplay between the three rhetorical components of Vision, Story and Audience. Whether you are a politician winning votes, a business executive winning customers or an individual winning a job, our team is committed to unveiling excellence through each stage of this process, as follows:
I. Craft Your Vision.
Define the change you want to accomplish in your arena
II. Tell Your Story.
Create and deliver simple, standout messages with style and substance
III. Move Your Audience.
Understand how persuasive appeals - logic, credibility, emotion - will draw them in
Vision
Story
Audience
Ultimately, the interplay of your vision, your story and your audience will enable you to achieve Areté and thereby achieve influence, prominence and results.