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Who We Are

Excellence Achieves Prominence


Elizabeth Sovolos

Founding Director

On today’s busy stage, where content is in abundance and communication channels are ubiquitous, crafting and delivering an impactful message is especially challenging. Elizabeth has focused her multi-faceted career on the art of communication, presentation and performance, and how it can be applied to inspire and influence any audience in any industry or function. In her diverse professional experience serving clients on many different stages, Elizabeth has a proven track record of enabling them to reach their fullest potential in presenting their message, and ultimately achieve their strategic objectives.

As Founding Director of Areté Strategic Communications, LLC, Elizabeth leverages her unique combination of creative vision, business acumen and political instinct to serve clients across a variety of industries. Elizabeth’s early career in theater directing - including studying at Yale University’s famed program - taught her the importance of carefully calibrating all aspects of communication in bringing a creative vision to life. Elizabeth then transitioned to the private sector to gain expertise in corporate communications. At a prominent NYC private wealth management firm, she collaborated with executive management on strategic planning, external and internal communications, and client loyalty strategies. Elizabeth also consulted for renowned advertising agency, Ogilvy & Mather, designing sophisticated brand communication, customer research and demand generating strategies for the firm's biggest client. She decided to start independent consultations – including for political candidates and government agencies - in order to bring the full suite of her creative, corporate and political experience to bear for her clients. Thus, Areté Strategic Communications was born.

​Elizabeth earned her MBA from Columbia Business School and her BA from Yale University. 

Our Team

"Rhetoric is the art of ruling the minds of men." (Plato)

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